As a regionally accredited for-profit, business–career college, Heald College was looking to update their image perception. The result was to fully redesign of the 90-page college catalog and extend the look to all other marketing materials. This not only created a unified look, but also saved on photography costs. The direct marketing campaign focused on growing partnerships with businesses and preparing graduates for entry-level jobs. Each mailer took advantage of their form to tell each testimony.
The campaign resulted in increased enrollment and participation from regional companies.