Nicki Randolph - Zephyr Real Estate
Nicki Randolph is a realtor in the Zephyr Real Estate network. The assignment was to come up with a unique look & message to break through a crowed market. The added complexity was to stay within the brand Zephyr standards. The strategy was to brand Nicki as the premier specialist in the SOMA and South Beach area of San Francisco. The campaign, generated a positive brand reputation in SOMA and South Beach which produced connection to seller interested in buying in Palm Springs. Because of this success, Nicki now lives there.